THE BLOC
IDENTITY
Corvus was commissioned the challenging task of naming an entire area of midtown Sacramento. One square block of restaurants and nightlife needed a “name”. After several sketches, concepts and crazy, esoteric names, Corvus went simple and straight to the point with “The Bloc”. This official logo of an unofficial area appears on event posters, invitations, websites, and any companion collateral when referencing this area and it’s commercial residents. |